Commission on Coffee Competitiveness in Colombia
Autores: | McAllister, Daniela Robayo, Carlos Felipe Esguerra, Pilar Echavarría Soto, Juan José |
An expert Commission formed with expertise in coffee production and trade, with deep knowledge in the fields of economics, history, management, and the environment was set up. The Commission’s members were: Oswaldo Acevedo, Juan José Echavarría, Dub Hay, Eduardo Lora, Marco Palacios, Gonzalo Restrepo and Cristian Samper; it also included Mr. Fernando Castro, representing the Coffee Federation and the Colombian institutions (Comité Directivo de Cafeteros), and Mr. Teódulo Guzmán in representation of Dignidad Cafetera. Differently from the former Missions, this Commission included members from multiple social sectors, regions and occupations with a breadth of visions on the strengths and weaknesses of the coffee sector in Colombia. Furthermore, it worked with full independence amidst a difficult political situation characterized by strikes and the rise of the Dignidades movement. FNC created a Technical Secretariat under the direction of Juan José Echavarría, with the participation of Pilar Esguerra, Daniela McAllister and Carlos Felipe Robayo.